# How to get decor and florals clients.

To get decor and florals clients, show full installations in real venues, offer mockups before booking, and price from materials, design time, install and teardown labor and rental inventory. Build referral ties with planners and venues, and use terms that cover substitutions, access windows and the return of rented pieces.

_Updated 2026-10-11._

## Planners, venues and the Pinterest board, and what to show them.

- Planners and venues bring florists and decor vendors into events constantly. Offer a sample for a styled shoot they can use.
- Clients arrive with a Pinterest board. Show work in the same style families so they can see themselves in it.
- Be visible for the specific searches: wedding florals, event decor, backdrop and arch rental, centerpieces, in your area.
- Take a market booth to sell small arrangements, wreaths and seasonal pieces and meet event clients.
- Ask caterers and photographers who they love working with, and tell them who you love working with.
- Photograph full installations at real venues, with a wide shot and a detail shot.
- Show seasonal availability, since many flowers are only around part of the year, so clients choose what you can deliver.
- Group decor by style and event type: ceremony, reception, backdrops, tablescapes.
- Offer a mockup or sample table at your consult, since clients buy what they can picture.

## Materials are not the whole price.

List what each design takes: stems and materials, waste, design time, prep, delivery, setup, teardown and cleanup, plus the cost of any rental inventory you own. Flower prices change by season and supply, so quote with a short validity window and a materials buffer.

- Sell by scope (ceremony, centerpieces, personal flowers, full venue) with a minimum order.
- For rental decor, price by use and breakage risk, and recover the inventory cost over many events.
- Charge for install and strike separately when they take hours or a second person.
- Re-quote when the guest count or the design changes materially.

## Substitutions, access and returns.

Take a deposit that reserves the date and covers early purchasing. A substitutions clause lets you swap a similar flower or item if the specific one is unavailable. State final count and design lock dates, your access window and venue rules (open flame, hanging points, confetti), and what happens if rented pieces are lost or damaged.

Outdoor events need a weather plan. This is not legal advice; have your contract reviewed.

## Quick quotes, then steady off-peak work.

- Ask date, venue, guest count, palette and a reference photo in your first reply.
- Send a mockup or a mood board with the quote.
- Ask clients, planners and venue managers for reviews, and credit the photographer.
- In slow months, sell holiday wreaths and arrangements, weekly subscriptions, workshops and decor rentals for small gatherings and markets.

## Quotes with a deposit, and a storefront for small items.

Optional tools.

- A storefront with your galleries, packages and a booking link.
- Send quotes and invoices that customers pay online.
- Customers request a date and pay a deposit online.

## Questions

**How do I get more wedding florist clients?**

Show full installations at local venues, build ties with planners and photographers, and offer a mockup at consults.

**How do I price event decor?**

Add materials, waste, design time, delivery, install and teardown labor, and inventory wear, then check the total against your target income for the hours.

**What should a florist contract include?**

Scope, substitutions, deposit and balance dates, final count, access times, rental returns, weather plan and cancellation terms.

**How can florists make money in the off-season?**

Sell wreaths, holiday arrangements, subscriptions and workshops, and rent decor to small events and markets.

## Related

- [Event rental guide](https://bzar.app/guides/event-rental-business-get-bookings)
- [Event planner guide](https://bzar.app/guides/event-planner-get-clients)
- [Find markets to apply to](https://bzar.app/markets)