# How to start a pop-up market.

To start a pop-up market, partner with a venue that wants foot traffic, such as a brewery, cafe or shopping center, recruit ten to twenty vendors who fit its crowd, charge a booth fee that covers your costs, promote mostly on Instagram with your vendors, and run it on a repeating schedule so shoppers come back.

_Updated 2026-10-10._

## Find a host who wants traffic.

Breweries, coffee shops, shopping centers and community spaces often host pop-ups for free or cheaply because the market brings them customers.

## Start small and curated.

- Ten to twenty vendors is plenty for a first pop-up.
- Pick vendors whose customers match the venue's.
- Ask vendors to share the event; their followers are your crowd.

## Make it a series.

A monthly or seasonal schedule builds a following. Clone your setup each time and change the date.

## Questions

**How much should I charge vendors at a pop-up?**

Cover your costs and some profit, divided by the booths you expect to sell. Pop-ups with free venues can keep fees low, which attracts newer vendors.

## Related

- [Pop-up market software](https://bzar.app/use-cases/pop-up-markets)
- [Booth fee calculator](https://bzar.app/tools/booth-fee-calculator)