# Event sponsorship letter.

A good sponsorship letter is short and specific: who you are, who attends, what the sponsor gets, and the one thing you want them to do next. Use the letter below, send the follow-up a week later, and describe sponsor tiers by what each one gets rather than leading with a price.

_Updated 2026-10-10._

## Know what you can offer.

- Your audience, described truthfully: who comes, from where, and how many came to your last event or are expected.
- Your reach: your social following, email list and any local press or partners.
- Your vendors. A sponsor near a market full of local businesses is reaching a community, and you can say so.
- A fit. Pick businesses whose customers are your attendees, and name one reason each is a good match.
- A contact person, a date you need an answer by, and what the money or goods will be used for.

## Sponsorship request template.

Subject: Sponsoring [Event name] on [Event date]

Dear [Contact name],

I'm [Your name] with [Organization or event name], a [market / craft fair / festival] bringing [number or description of vendors] local vendors and about [expected attendance] visitors to [Venue] on [Event date]. We're writing because [Company name] [shares our community / serves the same customers / supports local businesses].

This year we're inviting a small number of local businesses to sponsor [Event name]. Sponsors receive [benefit 1, for example your logo on our signs and website], [benefit 2, for example a mention in our posts and email to [follower or list size]] and [benefit 3, for example a booth or table at the event].

Your support would help us [what it pays for, for example: cover the venue, keep booth fees affordable for small vendors, and add [activity or feature]].

I've attached an overview of our sponsor options. Could we set up a short call on [Day] or [Day]? I'm happy to answer questions and to tailor a package, including in-kind support such as [products, services or printing].

Thank you for considering it. [Your name], [Title], [Phone], [Email], [Website or Instagram]

## A short email a week later.

Subject: Following up: sponsoring [Event name]

Hi [Contact name], I'm following up on my note from last week about sponsoring [Event name] on [Event date]. I know inboxes fill up.

If it helps, I can send a one-page summary of the options or set up a short call. We're finalizing our sponsors by [Date], and I'd like to save [Company name] a spot if it's a fit.

If the timing isn't right this year, let me know and I'll keep you in mind for [Next event]. Thank you, [Your name]

## Describe the tiers by benefit.

Name your tiers, list what each includes, and put the amount you set in a separate row or only in the attachment. Decide the amounts from your costs, and let each tier add something visible to the one before it.

- Presenting sponsor: named in the event title or tagline, logo on the main sign, website and every promotion, a featured post, a booth in the best location and a thank-you on stage or at the entrance.
- Community sponsor: logo on signs and the website, a mention in social posts and email, a booth or table, and a link on your event page.
- Supporting sponsor: logo on the website and a thank-you in a group post.
- In-kind sponsor: you receive goods or services such as printing, equipment, food or prizes, and they receive the recognition that matches the value.
- Activity sponsor: they fund one thing, such as kids' crafts, live music or a photo spot, and it carries their name.

## Give sponsors real numbers afterward.

- Use your ticket and check-in counts to report attendance to sponsors after the event.
- Show sponsors your vendor lineup in a public directory they can link to.
- Your organizer page and followers give you something to point to when you pitch.

## Questions

**How do I write a sponsorship letter for an event?**

Open with who you are and who attends, say what the sponsor receives, explain what their support pays for, and end with one next step and a date. Keep it to a page and send it to a named person.

**What should a sponsorship request email include?**

A subject line with the event name and date, a short introduction, your audience, the benefits of sponsoring, what the support funds and a clear request such as a short call. Attach a one-page summary of your options.

**How do I describe sponsor tiers without listing prices?**

List what each tier includes, such as logo placement, mentions, a booth and recognition at the event, and keep amounts in a separate row or the attachment. Setting amounts from your costs keeps the letter focused on benefits.

**When should I send sponsorship requests?**

As early as you can, because businesses plan their sponsorship and marketing budgets in advance. Send the first request months before the event, follow up once about a week later, and set a date for final decisions.

**Who should I ask to sponsor my market?**

Start with local businesses whose customers are your attendees, such as banks, real estate agents, restaurants, community organizations and neighborhood shops. A short, specific reason each is a good fit works better than a mass email.

## Related

- [How to advertise a vendor event](https://bzar.app/guides/how-to-advertise-a-vendor-event)
- [How to host a vendor event](https://bzar.app/guides/how-to-host-a-vendor-event)
- [Email templates for vendors](https://bzar.app/templates/vendor-email-templates)
- [Organizer profile and followers](https://bzar.app/features/organizer-profile)