DBA (doing business as)
A DBA, short for doing business as, is a trade or fictitious name a business uses that differs from the owner's legal name. Many states or counties require registration. A DBA does not create a separate legal entity or give liability protection; it lets you operate and bank under the brand name.
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About dba.
Also called: doing business as, trade name, fictitious name, assumed name.
Registration usually happens with the state, county or city, and rules vary by business structure and place. An LLC or corporation operating under a different name also typically files one.
A DBA is not an LLC. It gives you no liability protection and does not protect the name from other users.
Vendors often need a DBA to open a bank account or accept checks under the shop name. Market applications ask for the business name that appears on your permits and insurance.
This is general information, not legal advice; check with your city, county or state office or an attorney for your situation.
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Facts on this page come from these sources, checked on 2026-10-11. Details change; tell us at hello@bzar.app if something here is out of date.
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