Thank-you and review request messages.
Ask for a review soon after the event, while it is fresh, with a short thank-you, one specific compliment and a direct link. Make it easy and optional. Copy the messages below for email, text and a gentle reminder, plus replies to positive and negative feedback, and replace the [Placeholders].
Updated
The thank-you and the ask.
THANK-YOU EMAIL. Subject: Thank you from [Business name]
Hi [Client first name], thank you for having me at [Event]. [One specific thing you enjoyed, for example: your guests were so kind about the designs / the venue was beautiful.] It was a pleasure.
If you have a minute, I'd be grateful for a short review. It helps other people find me: [Review link]. Even a sentence about what you liked is great. And if anything wasn't right, please tell me directly at [Email] so I can fix it. Thank you again, [Your name]
TEXT VERSION. Hi [Client first name], it's [Your name] from [Business name]. Thank you again for [Event]! If you enjoyed it, would you leave a quick review? [Link]. It really helps a small business. Thank you!
MARKET OR BOOTH CUSTOMER. Thanks for stopping by [Business name]! If you loved your [Product], we'd appreciate a review at [Link or QR code]. Tag us at [Handle] with a photo and we'll share it.
One gentle follow-up.
REMINDER. Subject: Would you share a quick review?
Hi [Client first name], I hope you're still enjoying the memories from [Event]. If you haven't had a chance yet, a short review would mean a lot: [Review link]. No pressure at all, and thank you either way. [Your name]
Send one reminder at most. If there's no answer, leave it.
Respond to good and bad feedback.
TO A POSITIVE REVIEW. Thank you so much, [Client first name]. It was a joy to be part of [Event], and I'm so glad [Specific thing they mentioned]. I'd love to work with you again.
TO A NEGATIVE REVIEW (PUBLIC). Thank you for the feedback, [Client first name]. I'm sorry [Specific issue] didn't meet your expectations. I'd like to make it right: please contact me at [Email or phone] so we can talk it through.
Keep public replies calm and short, never argue, and take details off the page. Fix what you can, and learn from patterns across reviews.
Ask honestly, and keep it fair.
- Ask every client, not only the ones you expect to be happy. Don't select who you ask.
- Don't offer discounts or gifts in exchange for a positive review. Check the rules of the platform where you collect reviews.
- Make it one click: send the direct link, or a QR code at your booth.
- Send the request soon after the event, when the experience is fresh.
- Thank people who reply, and use their feedback to improve your next job.
Collect recommendations without chasing.
- Clients can recommend you, and your storefront shows the share who recommend you once there are enough.
- Keep each client and their messages together in one client list.
Common questions.
How do I ask clients for a review?
Send a short thank-you soon after the event, mention one specific thing you enjoyed, and include a direct link to where you want the review. Keep it friendly and optional, and send at most one reminder.
When is the best time to ask for a review?
Soon after the event, while the experience is fresh. For products, wait until the customer has had time to use them.
Should I offer a discount for a review?
No. Rewarding reviews can break the rules of many review sites and makes them less trustworthy. Ask honestly, and thank people for their time instead.
How do I reply to a negative review?
Stay calm, thank the person, apologize for what went wrong, and invite them to contact you directly. Don't argue or share private details in public. Fix what you can.
Where should I ask clients to leave reviews?
Pick the one or two places your future clients look, such as your Google profile, Instagram or your storefront, and link to them directly so it takes one click.
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