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Guide

How much should you charge vendors?

Price booths from your costs: add up the venue, permits, rentals, insurance, marketing and staff, divide by the booths you expect to sell, and add your profit. Then check vendors can make it back: a booth only works if a typical vendor sells enough to cover it with room to spare.

Updated

The formula

Start with your costs.

  1. List every cost: venue, permits, insurance, rentals, security, marketing, staff.
  2. Estimate booths you'll actually sell, not just booths available.
  3. Divide costs by booths sold for your break-even fee.
  4. Add the profit you want, divided by the same number.
Adjust

Not every booth is the same.

  • Food vendors usually pay more: more space, power and sales.
  • Corner and larger booths can be priced higher.
  • Returning vendors or early applicants can get a discount.
Sanity check

Can vendors make money?

If a vendor's average sale is small, a high booth fee means they need many sales just to break even. Vendors talk; markets where vendors do well fill faster next time.

Questions

Common questions.

Should I charge vendors a percentage of sales instead?

Some markets do, but it needs trust and tracking. A flat booth fee is simpler for both sides.

Related

Keep reading.

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