How to start a pop-up market.
To start a pop-up market, partner with a venue that wants foot traffic, such as a brewery, cafe or shopping center, recruit ten to twenty vendors who fit its crowd, charge a booth fee that covers your costs, promote mostly on Instagram with your vendors, and run it on a repeating schedule so shoppers come back.
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Find a host who wants traffic.
Breweries, coffee shops, shopping centers and community spaces often host pop-ups for free or cheaply because the market brings them customers.
Start small and curated.
- Ten to twenty vendors is plenty for a first pop-up.
- Pick vendors whose customers match the venue's.
- Ask vendors to share the event; their followers are your crowd.
Make it a series.
A monthly or seasonal schedule builds a following. Clone your setup each time and change the date.
Common questions.
How much should I charge vendors at a pop-up?
Cover your costs and some profit, divided by the booths you expect to sell. Pop-ups with free venues can keep fees low, which attracts newer vendors.
Keep reading.
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