Event sponsorship letter.
A good sponsorship letter is short and specific: who you are, who attends, what the sponsor gets, and the one thing you want them to do next. Use the letter below, send the follow-up a week later, and describe sponsor tiers by what each one gets rather than leading with a price.
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Know what you can offer.
- Your audience, described truthfully: who comes, from where, and how many came to your last event or are expected.
- Your reach: your social following, email list and any local press or partners.
- Your vendors. A sponsor near a market full of local businesses is reaching a community, and you can say so.
- A fit. Pick businesses whose customers are your attendees, and name one reason each is a good match.
- A contact person, a date you need an answer by, and what the money or goods will be used for.
Sponsorship request template.
Subject: Sponsoring [Event name] on [Event date]
Dear [Contact name],
I'm [Your name] with [Organization or event name], a [market / craft fair / festival] bringing [number or description of vendors] local vendors and about [expected attendance] visitors to [Venue] on [Event date]. We're writing because [Company name] [shares our community / serves the same customers / supports local businesses].
This year we're inviting a small number of local businesses to sponsor [Event name]. Sponsors receive [benefit 1, for example your logo on our signs and website], [benefit 2, for example a mention in our posts and email to [follower or list size]] and [benefit 3, for example a booth or table at the event].
Your support would help us [what it pays for, for example: cover the venue, keep booth fees affordable for small vendors, and add [activity or feature]].
I've attached an overview of our sponsor options. Could we set up a short call on [Day] or [Day]? I'm happy to answer questions and to tailor a package, including in-kind support such as [products, services or printing].
Thank you for considering it. [Your name], [Title], [Phone], [Email], [Website or Instagram]
A short email a week later.
Subject: Following up: sponsoring [Event name]
Hi [Contact name], I'm following up on my note from last week about sponsoring [Event name] on [Event date]. I know inboxes fill up.
If it helps, I can send a one-page summary of the options or set up a short call. We're finalizing our sponsors by [Date], and I'd like to save [Company name] a spot if it's a fit.
If the timing isn't right this year, let me know and I'll keep you in mind for [Next event]. Thank you, [Your name]
Describe the tiers by benefit.
Name your tiers, list what each includes, and put the amount you set in a separate row or only in the attachment. Decide the amounts from your costs, and let each tier add something visible to the one before it.
- Presenting sponsor: named in the event title or tagline, logo on the main sign, website and every promotion, a featured post, a booth in the best location and a thank-you on stage or at the entrance.
- Community sponsor: logo on signs and the website, a mention in social posts and email, a booth or table, and a link on your event page.
- Supporting sponsor: logo on the website and a thank-you in a group post.
- In-kind sponsor: you receive goods or services such as printing, equipment, food or prizes, and they receive the recognition that matches the value.
- Activity sponsor: they fund one thing, such as kids' crafts, live music or a photo spot, and it carries their name.
Give sponsors real numbers afterward.
- Use your ticket and check-in counts to report attendance to sponsors after the event.
- Show sponsors your vendor lineup in a public directory they can link to.
- Your organizer page and followers give you something to point to when you pitch.
Common questions.
How do I write a sponsorship letter for an event?
Open with who you are and who attends, say what the sponsor receives, explain what their support pays for, and end with one next step and a date. Keep it to a page and send it to a named person.
What should a sponsorship request email include?
A subject line with the event name and date, a short introduction, your audience, the benefits of sponsoring, what the support funds and a clear request such as a short call. Attach a one-page summary of your options.
How do I describe sponsor tiers without listing prices?
List what each tier includes, such as logo placement, mentions, a booth and recognition at the event, and keep amounts in a separate row or the attachment. Setting amounts from your costs keeps the letter focused on benefits.
When should I send sponsorship requests?
As early as you can, because businesses plan their sponsorship and marketing budgets in advance. Send the first request months before the event, follow up once about a week later, and set a date for final decisions.
Who should I ask to sponsor my market?
Start with local businesses whose customers are your attendees, such as banks, real estate agents, restaurants, community organizations and neighborhood shops. A short, specific reason each is a good fit works better than a mass email.
Keep reading.
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